Service 04
SEO and Search Visibility
Google Business Profile, local search, on-page and technical SEO, plus readiness for AI-generated answers. Measured from a recorded baseline, so you can see what is actually moving rather than taking our word for it.
Who it is for
Who this is for
- Local service businesses relying on nearby customers
- Businesses with a physical location or defined service area
- Businesses that have just launched a new website
- Anyone previously burned by an SEO provider who promised rankings
What it solves
Problems this fixes
- You do not appear when people search for what you do nearby
- Google Business Profile is unclaimed, incomplete or wrong
- Your details say something different on every directory
- Competitors of similar quality rank consistently above you
- Nobody can say what is working, because nothing is being measured
Included
What you get
Scoped to what your business actually needs. You get a written scope and cost before work begins, and a new quote before anything outside it happens.
- Google Business Profile claim, setup and optimisation
- Local keyword research relevant to your actual service area
- Name, address and phone consistency across the web
- On-page SEO — titles, descriptions, headings, internal linking
- Technical health — indexing, crawl issues, redirects, mobile usability
- Structured data implementation
- Readiness for AI-generated search answers
- Analytics and Search Console setup, with a baseline recorded before work starts
- Reporting against that baseline in plain language
Worth saying plainly
What is not included
Listed up front rather than discovered later. Anything here can usually be added — it just gets quoted separately rather than assumed.
- Paid search and advertising spend
- Link building and paid placements
- Content production beyond agreed scope
- Third-party directory subscription fees
- Reputation management and review disputes
How we work
The same six stages, whatever the project.
Discover
Your business, your customers, and what the result needs to achieve commercially.
Plan
Scope, priorities and approach — in writing, with the cost, before anything is built.
Design
Presented for your approval, worked from the goals agreed in stage one.
Build
Development, content and internal testing, including measurement foundations.
Launch
Your review, final checks across real devices, go-live and a handover walkthrough.
Grow
Measurement against the recorded baseline, and continued improvement.
Common questions
Questions about this service
No. Nobody honestly can, and any agency that does is telling you what you want to hear. What we do is fix the technical and content foundations that make being found possible, record a baseline before we start, and report against it — including when something is not working.
Meaningful movement generally takes three to six months, longer in competitive markets. We say that at the outset rather than after you have paid for three months.
We structure content so it can be read and cited by AI answer engines, and keep your business information consistent so you are recognisable as an entity. We will not claim that guarantees placement in AI answers — it does not, and nobody can promise otherwise.
Not sure if this is what you need?
Start with a free 30-minute conversation. We will tell you honestly which of these matters most for your business right now — and if the answer is none of them, we will say that too.