Service 03
Branding and Business Identity
A consistent identity that holds together everywhere it appears — website, social, paperwork, vehicles, signage — with the proper file formats your printer and sign-writer actually ask for.
Who it is for
Who this is for
- New businesses needing a first professional identity
- Businesses rebranding, renaming or repositioning
- Trades needing assets that work on vehicles, signage and workwear
- Businesses whose brand looks different everywhere it appears
What it solves
Problems this fixes
- The logo is low-resolution, or exists only as a JPEG
- Colours and fonts change depending on who made the last thing
- No usable files — nothing a sign-writer or printer can work from
- Social, website and printed material look like three different businesses
- The identity was made when the business started and has been outgrown
Included
What you get
Scoped to what your business actually needs. You get a written scope and cost before work begins, and a new quote before anything outside it happens.
- Discovery and positioning — who you serve and how you should be seen
- Primary logo plus the variations you will actually need
- Reversed and single-colour versions
- Colour palette with exact values for digital and print
- Typography selection and hierarchy
- Social profile and cover assets sized per platform
- Brand guidelines covering correct usage
- Full file set — vector source, web and print-ready formats
Worth saying plainly
What is not included
Listed up front rather than discovered later. Anything here can usually be added — it just gets quoted separately rather than assumed.
- Trademark searches, legal clearance and registration
- Company or business name registration
- Printing, signage manufacture and physical production
- Font licences beyond standard commercial use
- Rollout across existing printed materials
How we work
The same six stages, whatever the project.
Discover
Your business, your customers, and what the result needs to achieve commercially.
Plan
Scope, priorities and approach — in writing, with the cost, before anything is built.
Design
Presented for your approval, worked from the goals agreed in stage one.
Build
Development, content and internal testing, including measurement foundations.
Launch
Your review, final checks across real devices, go-live and a handover walkthrough.
Grow
Measurement against the recorded baseline, and continued improvement.
Common questions
Questions about this service
No. We are not qualified to give legal or trademark advice, and we will say so rather than guess. We strongly recommend checking a name or mark is clear before investing in an identity around it — that check is yours to arrange, and it is worth doing early.
Vector source files, SVG for web, PNG with genuine transparency, and print-ready formats. Named clearly enough that a third-party supplier can use them without ringing us to ask which file is which.
Typically two to five weeks depending on scope. Identity work stalls on indecision more than on production — a single named decision-maker shortens it considerably.
Not sure if this is what you need?
Start with a free 30-minute conversation. We will tell you honestly which of these matters most for your business right now — and if the answer is none of them, we will say that too.